게 불타다

burn; be blazing hot

불타다 is being on fire, used both for real flames — 초대형 화재로 아주 뜨겁게 불타고 있습니다, of wildfires in Los Angeles — and for a subject that has the internet ablaze: 커뮤니티에서 뜨겁게 불타고 있는. The adverb is usually 뜨겁게 'hotly' or a word of scale. One line uses the idiom 하얗게 불타다, burning white — giving everything until there is nothing left in you.