고 아끼다

save it up; treasure it

아끼다 covers both being sparing with something and holding it dear, and both are here. Doubled up as 아끼고 아끼다, it means saving and saving, whether that is bottling up stress until it overflows, scrimping to afford one for someone, or an artist holding back the best song for the end of a concert. The cherishing sense turns up as caring for people: viewers who supported the channel, a favourite city, looking after each other.

Register: casual, warm