면서 올라가다

go up while doing X

The 면서 ending says both things happen at once, and 올라가다 is the going up. These lines split between real ascent, such as praying every time on the way up, chatting with friends on the way up, and filming while going up, and things rising in value, where two lines are market commentary. The word 올라가다 itself does not tell you which; the surrounding words do.