어라고

Quoting blunt spoken words directly

It wraps a scrap of casual speech in a quote exactly as it was said, rather than tidying it into standard reported form: saying that is weird, saying so what, telling people to look at it. Careful grammar would use 다고 for a statement, so this shape signals that the speaker is repeating the actual words out of someone's mouth. Separately, 죽어라고, which appears twice here, is a set phrase meaning like mad or for all one is worth, as in the line about luck refusing to show up no matter what.

Register: casual speech